#002 About Sundance ②

how to make a brand name　

　I was ordered by the president (father) to come up with a brand name for the company's products.
It's a name that's not commonplace, but cool and has a nice harshness to the ear. Above all, it's a name that you can feel good about yourself.
One day, I was watching TV and saw the news about the Sundance Film Festival.

"Sundance" ... The name Robert Redford gave from the name of his role in "Shoot Towards Tomorrow!" This is it! I flashed.
It's cool, it's hard to hear, and it's something I've been attached to. I admired film festivals, but above all, "Shoot for Tomorrow!" was an unforgettable movie for me.

 Adult movie for the first time! 

　When I was in the second grade of elementary school, my father took me to see a revival screening of "Tomorrow's Headed Shoot!".
　It was the first real adult movie I saw. While watching the movie, I was overwhelmed with emotions. And at the age of 8, I was shocked by the last scene, which I had never seen before.

 Existence of custom maker “Sundance”　

　But there was one problem. Sundance wasn't a common name, but it was because of the existence of the custom maker "Sundance" that Harley riders admired. (The "Daytona" series, which will be released later, was named after the racer bike "Daytona Weapon" created by the custom manufacturer Sundance.)
Then I thought about how Cassidy would be named after Paul Newman's role, but there was already an American casual hall of fame "Cassidy" in Harajuku, and I felt that the coolness of the sound was inferior to Sundance.

trust your intuition

　After much deliberation, I decided to trust my first instinct and choose "Sundance." It was named entirely out of my personal feelings. It's a bit confusing, but it's true that "Sundance" was inspired by a film festival and named after a memorable movie.